Why not subscription?

Interesting to note that AT&T and Napster have done a deal to offer Napster's 5 million tracks to AT&T customers. It appears to be aimed at mobile customers which might explain why they're going with a download-to-own model, but surely there's an opportunity to offer a bundled subscription service for an extra $5 or $10 per month.

Maybe it'll follow later but as I've said before this is the real opportunity in music delivery.

 

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