More momentum for music subscriptions

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Tivo has announced a tie-up with Real Networks to make the Rhapsody Music Service available to anyone with a Tivo box and a broadband connection. The Rhapsody on TiVo service will cost $12.99 for TiVo subscribers, and be available at no additional cost to existing Rhapsody subscribers with broadband-connected TiVo boxes.

In a week when Ted Cohen argued that subscription services will win over a la carte purchasing, maybe this is one more step towards achieving traction. Two more things need to happen, however, before they'll really take off.

First there needs to be complete, seamless integration in the home between the set top box, TV, PC and sound system. This applies equally before digital distribution of film and TV can be successful. And second, the price will need to be absorbed into a total entertainment bundle from Sky, BT, Virgin Media or whoever. But it will happen, trust me.

 

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