Less control, more customers
Following its foray into unprotected music files, Apple has now entered into a deal with Bebo that allows Bebo's members to purchase iTunes tracks directly from artists pages in Bebo.
After a period where not much happened, the music industry is on hyperdrive, with other labels considering joining EMI in removing DRM, Amazon announcing an MP3-only music download service, Peter Gabriel's new We7 venture offering ad-supported music and 7Digital re-launching its service with 1 million of its 2 million tracks in MP3 format (and from 50p).
The common theme is that all of these services are giving their customers more control over what they do with the music they buy. And this is just the start. I keep harping on about it, but while the subscription model hasn't caught on yet, the day will come when someone comes up with a model that offers free access to a couple of million tracks on a subscription basis - then watch it fly.