Apple movie rentals - music next?

The FT reports that Apple is in discussions with Hollywood movies studios on making films available to rent over the Internet via its iTunes Store.

A film would cost $2.99 for a 30 day rental and could be transferred to an iPod for viewing during the rental period.

Mark my words, this is another step on the way to an iTunes subscription service for music.

Posted by melvin | Jun 12, 2007 @ 9:05 AM | Comments (2)

tags: apple film music overvu 



I think that you might be wrong about that, music competitors have gone nowhere with their subscription plans. I don't think Apple sees it as a good strategy.

This is in response to Tivo and Amazon combining forces to offer rental downloads. Jobs wants his Apple TV to be the control center for your media, and he's not interested in Bezos trumping him. I use Amazon Unbox, and while the customer service is nonexistent, it is a nice alternative to paying $15 US for a movie I will only watch once.

pazen :: July 1, 2007 2:54 AM

I'm not saying this is the reason they've done it, just that it embraces a business model that is different to the buy-to-own model.

I agree that subscription hasn't really caught on yet but as music gets more and more commoditized I think it's inevitable that more companies and consumers will move to a subscription type service, probably bundled with your broadband/TV/phone and/or mobile phone package.

Melvin :: July 3, 2007 2:51 PM

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