Subscriptions and Apple Pie

It seems that Apple may be moving towards a subscription service, if the FT is to be believed. This would be another great leap forward, with the real possibility of transforming the digital music business. I've said before, once you use a subscription service it's difficult to imagine not having it, and if Apple throw their weight behind the concept it'll benefit not just Apple but everyone else in that space. Market growth for these companies is not about taking a bigger share of the subscription pie - right now what's needed is a bigger pie. An Apple pie, perhaps? (sorry)

 

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