Is Microsoft "doing an Apple"?

Apple has long used the technique of hyping forthcoming events to create a media frenzy prior to major announcements - or sometimes not so major announcements.

Now Microsoft is playing the same game, with the launch of a website for its Origami Project that will, apparently "change your life".

No more details, but a promise that we'll know more tomorrow (March 2nd). Can't wait.

I wonder if it'll be the long-awaited chip implant that delivers entertainment directly to the brain, cutting out the need for any hardware or physical media as long as you are within wireless range and have up-to-date permissions registered with the authorities. Rumour has it that one of the schemes under consideration by the law enforcement agencies is to stop criminals listening to their favourite music until they become good citizens...

Posted by melvin | Mar 1, 2006 @ 6:05 PM | Comments (0)

 

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