I really don't know. While this has provided some very funny moments, there's also been a lot of filler material, which I suppose is to be expected in a collection of random musings. If I'm to pay for these podcasts, I want a more consistent level of quality.
Karl Pilkington has provided most of the laughs in the series, but while his early contributions really did sound like the thoughts of a modern-day village idiot, they're starting to sound more scripted, and not so funny.
And another thing - over the last few weeks there have been a series of ads for Channel 4's Friday night programming - couldn't they have worked out a free advertiser-funded model instead?
Maybe I'm just being mean. Anyway, it's going to be a fascinating - and hopefully highly visible - experiment that will be watched by everyone who's interested in digital content.