January 23, 2006Pimp my iPod
A US company - TVMyPod - has begun offering iPods for sale with preloaded content ripped from DVDs. Whether the service is legal or illegal is a source of some debate, but it did make me think that the concept of iPod personalisation hasn't taken off as much as I thought it would.
Apple have issued a couple of branded iPods, for example the black U2 iPod and a Hogwarts-branded player, but where are the Chelsea or Manchester United iPods? Shouldn't there be a Nike iPod, or maybe one with the St George's Cross (don't put me down for one of these) or a Scottish Saltire?
Clearly it would be difficult for Apple to offer a wide range of iPods to cater for every market segment, but isn't this a perfect secondary market that someone could work with Apple to exploit. Instead of just a couple of lines of engraving, customers could be directed to a site where they could order the personalisation of their choice.
January 13, 2006The MySpace Generation
Business Week recently ran a feature on online social networks, which are growing at phenomenal rates. The biggest is MySpace.com, whose membership has nearly quadrupled since January 2005, to 40 million members - prompting Rupert Murdoch's News Corporation to acquire its owner Intermix Media for $580 million last year.
"With 20 million of its members logging on in October, MySpace now draws so much traffic that it accounted for 10% of all advertisements viewed online in the month."
So sites like MySpace are transforming from simply networking sites to a new advertising and marketing medium.
January 6, 2006Ricky Gervais Podcast
I've been listening to the Ricky Gervais podcasts on my iPod, attracting some very strange looks as a result of laughing out loud while walking down the street. Apart from the fact that they are very, very funny, these podcasts made me think about a few things.
First, it's interesting that the Guardian is the publisher of what is now in the number one podcast on iTunes. It shows both the infancy of the podcast market and the way in which traditional media players do not always dominate new market sectors at the beginning. It also demonstrates the innovation that The Guardian has shown almost from day one of the internet.
January 2, 2006Welcome to 2006
Thanks to those of you who posted a message on the site in response to my charity request. £25 has been sent to Oxfam.
Now that you've discovered overvu.com, please drop back from time to time to check what's new. I'll try to find topics in media and entertainment that will be of broad interest.
Happy New Year to all. May it be a happy and prosperous one.